Hongta Tobacco (Group) Co., Ltd. was founded in Yuxi City, the "Hometown of Yunnan Tobacco" in Yunnan Province, China in 1956. Following China’s policy of Reform and Opening-up, Hongta Group took series of reform and innovation measures such as boldly introducing advanced foreign technologies and creating the strategic thought of "Taking Tobacco Field as the First Workshop". As a result, it realized great development and built a number of famous cigarette brands including "Hongtashan", "Yuxi" and "Hongmei" favored by Chinese consumers, which made Hongta Group a landmark enterprise among its tobacco peers in China.
There is a cartoon: in a patch of loblolly, a violent water bird is swallowing a frog. The head and half of the body of the frog are in the mouth of the bird with two unable legs moving in disorder; out of exception, the frog suddenly gets its two claws out of the mouth of the bird and jumps onto the neck of the bird.
This cartoon tells us that, if we work hard always, we can achieve our desired height.
Since its establishment in 1956, Hongta has existed for more than half a century. Since its reorganization in 1995, Hongta Group has existed only 16 years. However, as a quickly developing state-owned large enterprise, it has obtained many honors and also experienced many hardships in more than half a century, which most of other state-owned enterprises cannot experience. A philosopher said: "All are past and gone! For truly great men Look to this age alone." Today, we are facing up a competition situation of the internationalization of the domestic market and we need to f
