Create an enterprise of hundreds of years
There is a cartoon: in a patch of loblolly, a violent water bird is swallowing a frog. The head and half of the body of the frog are in the mouth of the bird with two unable legs moving in disorder; out of exception, the frog suddenly gets its two claws out of the mouth of the bird and jumps onto the neck of the bird.
This cartoon tells us that, if we work hard always, we can achieve our desired height.
Since its establishment in 1956, Hongta has existed for more than half a century. Since its reorganization in 1995, Hongta Group has existed only 16 years. However, as a quickly developing state-owned large enterprise, it has obtained many honors and also experienced many hardships in more than half a century, which most of other state-owned enterprises cannot experience. A philosopher said: "All are past and gone! For truly great men Look to this age alone." Today, we are facing up a competition situation of the internationalization of the domestic market and we need to fix new navigation direction and struggle for victory in competitions. Our young generation staff of Hongta Group must understand that, the refulgence of Hongta Group in the past 40 years has been history; it is very important to develop Hongta Group to a new step.
Therefore, our target is to create an enterprise of hundreds of years and realize the dream of hundreds of years.
Looking into the future, when we celebrate the 100th anniversary of the birth of Hongta, what a Hongta do we expect?
-Maybe, somebody says: "Let 'Hongtashan' go to every corner of the whole world".
-Maybe, somebody says: "I want to see our Hongta Hotel in New York".
-Maybe, somebody says: "I hope Hongta Industrial Park has a parking apron for the convenience of the buyers from the whole world."
To be realistic, the dream of the 100th anniversary of Hongta Group would be like this: when recalling the enthusiastic age under the corporate philosophy of "No mountain is higher than human being", we know this enterprise has climbed mountains one after another, including itself; this enterprise has been in pursuit of a kind of style of perfection and the way to keep market and consumer in harmony, including keeping denying itself; this enterprise has stepped onto new height in pursuit and torture, including dreams realized one after another.
The key issue is that, today, how we can become a brave climber and have every step stably and firmly.
People cultivated with action
Conception determines action while action creates future. The development of Hongta Group cannot go without its strong executive ability, which is the important index for its management level and also the core for the cultivation of Hongta people.
The execution of Hongta Group is the action of the staff to accomplish tasks, the process in which the team achieves the target and the systematic combination of organization decision, operation and operation. It stresses that result is the basic standard to judge success, the staff should be responsible for their work results while the management should be responsible for the performance of the team.
Every employee of Hongta Group should continuously improve his/her executive ability, dare to do, do in right way and do well and thus grow in actions.
One-heart Management
One-heart management means the management that is based on common value and pursues human-orientation, cooperation and efficiency. It is the essence of the management thought of Hongta Group and is to gather all powers to improve the soft power of the enterprise and make it a world-leading and evergreen group.
Surviving with strength-Assurance of Hongta's strategy
The strength of Hongta Group includes hard strength and soft strength. Hard strength is the visible and touchable physical strength, including tobacco leaf, plant, equipment, etc. while soft strength includes corporate culture, personnel comprehensive quality, etc.. These two strengths are the basis of the brand competitiveness of Hongta Group and the basic assurance for Hongta Group to go to the world and be a multinational.
Insisting on "surviving with strength" needs to continuously strengthen the construction of the tobacco leaf base construction, continuously improve tobacco leaf quality and assurance capability, reinforce product quality and manufacture capacity, promote independent innovation capability, strengthen brand competitiveness and enhance the hard strength of Hongta Group; Insisting on "surviving with strength" needs to continuously improve the management level, take effort to strengthen team construction, construct excellent corporate culture and promote the soft strength of Hongta Group.
Our mission to environment: Create green
Natural environment is the basis for Hongta Group to survive. We should thank nature for giving us rich resources, so we should not only advocate green tobacco and produce green products, but also protect our natural environment with actions; we strictly abide by national standards, insist on clear production, reduce energy consumption at greatest extent, cherish natural resources, prevent ecological destruction and promote sustainable development.
To be a world-class tobacco group
"To be a world-class tobacco group" means that Hongta Group becomes a tobacco enterprise with strong international competitiveness, top product quality and top customer satisfaction, which is also the basis for us to become a world-leading brand and create an evergreen enterprise. We will consistently take effort and completely improve our soft and hard power so as to change from China-class to world-class and become a modern large tobacco group with large scale, normative management, advanced technology, strong power and sustainable development.