API Provides Limited Edition Packs for Korean Tobacco Brand

Source from:  Packaging News 08/27/2015

The manufacturer and distributor of foils, laminates and holographics was tasked by Korea Tobacco & Ginseng Corporation (KT&G), Koreas' leading tobacco company, to provide the brand enhancement packaging for its premium flagship tobacco product Esse Change.

KT&G wanted to create a sophisticated 'Limited Edition' pack for the super slim tobacco product to coincide with the celebration of the Korean Lunar New Year.
 
Working closely with the company's raw materials R&D manager to explore options, API focused on a luxury design that captured the lunar celebration and added a dynamic element for Esse Change users while still maintaining the demanding production requirements of a super slim tobacco pack.
 
With this in mind API provided KT&G with the latest Fresnel Lens PET Laminate, giving a depth and kinetic focus that radiated across the pack and allowed a sophisticated interplay between the pack print and design.

David Peters, creative development manager at API said: "Custom holographics and fresnel lenses when combined with API's precise registration capability are exciting technologies that give real depth to a brand's packaging and link with the trend for both shelf presence and the wow factor demanded by consumers across a wide variety of categories". Enditem