China: Changde Tobacco Machinery meets on marketing in 2015

Source from:  Changde Tobacco Machinery Co., Ltd. 12/23/2014

Changde Tobacco Machinery Co., Ltd. in south central China's Hunan Province held on November 7 a meeting on the work of marketing in 2015, pointing out the direction of strengthening the marketing capacity building and promoting development on the basis of systemic transformation, specifying targets and enhancing confidence.

Attending the meeting were leaders of the company, and the administrative chiefs of all the departments, secretaries of all the Communist Party branches, deputy chief engineers, chief experts, all the middle level managers of marketing and some leading marketing business personnel of the company.

At the meeting, the audience heard reports respectively given by leaders of the Marketing Department, the International Business Department, the Parts and Components Company, the Cigarette Paper Machinery Business Department and the Marketing Center Management Office, including the Report on Analysis of Marketing in 2015, the Report on Aftersales Work and the Thematic Report on Strengthening the Marketing Capacity Building.

The leaders of all the departments made statements one after another while leaders of the company delivered speeches in turn.

In accordance with the strategic approach of "focusing energy on capacity building, narrowing down differences and striving to catch up with the pacesetter" advocated by the tobacco industry, the participants made candid statements on how to meet the new situation of business development by gradually narrowing down differences in many aspects arising from "insufficiency of the capacity of meeting the market demand, insufficiency of the capacity of systematic service, weakness of the capacity of marketing innovation and basic management of marketing", etc.

Along with continued presentation of new products and new projects by Changde Tobacco Machinery, there have been steady increases in individualized demand from customers. Accordingly, there have been sharp increases in the cycle of product debugging services. As a result, Changde Tobacco Machinery faces new topics in terms of organization of production, human resources distribution, mastery of crucial technology, satisfaction of individualized demand from customers, etc. How to redress the unfavorable situation of imbalances in production organization, conspicuousness of contradiction of the structure of human resources, pending improvement of the quality of products in kind, insufficiency in market follow-up for upgrading and technological transformation of approved products, disparity in development of the professional quality of human resources, etc have emerged as outstanding problems that need immediate deliberation and settlement.

At the meeting, leaders of the various departments, proceeding from key points of the work of their departments, made statements on how to broaden the way of thinking and adopt countermeasures in terms of research and development, manufacturing, human resources, etc, in keeping with market orientation and accurate determination of the objects of service, in order to give play to the orientation role of markets.

Therefore, General Manager Zhou Shiwei delivered a concluding speech with the following key points:

In a next step, firstly, we need to further check the issues raised at the meeting, and work out schemes in light of the reports on market analysis and the statements made by the participants. And secondly, we should make a full use of the status and roles of home-manufactured tobacco machinery in the tobacco industry of China, and further adhere to the policy of taking marketing as an orientation, to comprehensive raise the awareness about marketing. We should strive to develop brands of Changde Tobacco Machinery with advanced technology, high quality and first-rate service; provide integrative guarantee for market operation with a way of thinking on operation as a group; make a full use of external resources to broaden room for development with control over costs and large-scale efficiency; earnestly conduct research on how to solve outstanding problems inhibiting marketing presently, such as insufficiency of the capacity of following up the trend of market changes, weakness of the service capacity of providing systematic solutions, insufficiency of integration of marketing resources, and imperfection of the marketing management system; and strengthen efforts for marketing planning, investigation and research, to realize a shift from administrative marketing onto "systems integration and scientific-technological marketing", a shift from focusing on "realistic demand" onto focusing on "potential demand", and a shift from "points of sale" onto "points of purchase". Enditem