Luxury Packaging Awards 2014 Winners: Luxury Tobacco Pack

Source from:  Packaging News  10/22/2014

With judges describing this pack as "excellent across the board" and "totally luxury and fabulous", the Dunhill Special Reserve Limited Edition Global Travel Retail Pack surpassed all other competition as the outright winner in this category.

The box is made from a range of materials that connote a level of high quality, which is part of a carefully crafted design to reflect the standard of product inside. The use of a PU leather substrate with a satin lacquer finish evokes the sense of a hand-crafted item that one judge described as having a "great tactile feel, creating real theatre when you open the box".

A feeling of provenance and heritage is communicated through the pack, with a global map debossed into the lid's surface to signify London as the epicentre of the brand and also showing the locations where the tobacco is grown.

The foil badges on the 20-packs of cigarettes inside have been created as solid metallic badges, with each of the distinctive variant patterns etched into the surface. This represents a great level of detail as every aspect of the pack appears to be crafted with precision. The judges highlighted the production as "simply beautiful, with every finishing touch at every level not disappointing". Enditem