New Groove Core Filter from Filtrona Offers High Impact Visual Technology

Source from:  Filtrona  09/10/2013

Filtrona Filter Products (which will change its name to Essentra Filter Products in October 2013), a division of Essentra PLC, has launched Groove Core, an innovative new filter combining the performance benefits of activated carbon with high impact visual brand differentiation. Groove Core is the latest addition to Filtrona’s Performance Range and provides consumers with the smooth taste experience associated with a carbon filter, and a distinctive end appearance as a result of incorporating an additional coloured paper inner wrap and attractive visual grooved flutes at the mouth end of the filter.

In recent years demand for carbon products has increased in a number of markets, such as Taiwan, Russia, Turkey, Romania and Ukraine where cigarettes with the capacity for enhanced filtration are becoming more popular. In addition to demand from traditional carbon markets such as South Korea, this has led to calls for more innovative carbon filter options, including visual designs incorporating activated carbon. Patrick Meredith, Innovations Director, explains how Filtrona’s new product meets this demand: “Groove Core is the most advanced activated carbon filter to enter the market. It combines the benefits of activated carbon and SmoothCore technology (a reduction of vapour phase and semi-volatile components in mainstream smoke) with the higher tar retention associated with Combined Performance Advanced (CPA) technology to deliver enhanced filtration performance. In addition, the integration of a coloured inner wrap in the filter end offers consumers visual indicators of performance, which provides cigarette manufacturers with additional brand re-enforcement opportunities.”

During the construction of the filter the pocket of carbon is positioned towards the tobacco end of the filter while the fluted paper area is placed at the mouth end of the filter. As an additional benefit to cigarette manufacturers, the Groove Core filter can be used with harsher tasting tobacco blends to reduce the cost of the tobacco column by ‘smoothing’ out the taste through the use of activated carbon.

The Groove Core filter is manufactured using a single pass production process which enables more efficient use of materials, energy and machinery: less adhesive, less paper (plug wrap) and less processing are required meaning customers can achieve a more environmentally efficient production process. It also offers cleaner machine running and a lower tip to tip variation in carbon additive weight, and, unlike other specialist filters, uses standard tow. Enditem