<strong>Chinese Tobacco Packaging Enterprises Go on International Markets</strong>

Source from:  Tobacco Asia  07/10/2013

Chinese tobacco packaging enterprises, pressurized by mounting competition at the domestic marketplace, are in an ambitious drive to go on international markets to seek greater opportunities for business development.

At the Protobex Asia/Intertabac Asia 2013 tobacco expo held in Manila on March 20-22, there were many exhibitors of tobacco packaging enterprises that are so closely related to cigarette production and manufacturing. The tobacco packaging enterprises participating in the Protobex Asia/Intertabac Asia 2013 tobacco expo mainly included Fujian Taixing Special Packing Co., Ltd., Fujian Taixing Special Packing Co., Ltd., Shanghai Binhoo Packaging Materials Co., Ltd. and Haining Tengda Machinery Co., Ltd. of China, BMJ of Indonesia and Cartonal Italia.

"Major products of Fujian Taixing Special Packing Co., Ltd. (Taixing)  include high-tech cigarette packs with high value added, packaging of high-end famous-brand consumer goods and laser packaging materials such as hologram film and hologram paper," a representative from Taixing said. So far, Taixing has developed, designed and printed more than 200 specifications of cigarette packs for over 40 brands of dozens of large- and medium-sized cigarette making enterprises in China, and has successfully exported its products to markets in the United Arab Emirates, Jordan, Turkey, India, Singapore, Japan, Russia and other countries and regions. The company now places great hopes on the development of markets in Asia.

Hong Kong XINRUI New Material Technology Ltd. (XINRUI) is a large-sized packaging printing materials enterprise integrating the businesses of production of high-grade paper and cardboard (excluding newsprint), development, production and marketing of environment-friendly inorganic, organ and biological films, etc, and provision of relevant service. With a quite tight layout, the exhibition booth of XINRUI put on show many cigarette packs catching the attention of quite many visitors. As a result, the delegation from the company had to take inquiries from many visitors.

"So far, anti-counterfeiting and environment-friendly packaging materials independently developed by XINRUI have been applied on cigarette packs of many famous Chinese cigarette brands including Furongwang, Dachongjiu, Yuxi, The Red Golden Dragon, Mount Changbaishan, Diamond, Derby and Hongtashan. In a next stage, XINRUI will aim to vigorously developing overseas markets and making itself better known," Yang Chun, sales manager of XINRUI, said.

For Shanghai Binhoo Packaging Materials Co., Ltd. (Binhoo), it was the second time for the company to participate in an Asia tobacco expo.
Commenting on international operations of Binhoo, a representative from the company, surnamed Ma, said: "We are specialized in operating the business of exporting tobacco packaging materials and various types of other packaging materials. Presently, our markets are mainly in the Middle East and Southeast Asia. Along with increasing intensification of competition among cigarette packaging enterprises, individualization and differentiation have become a new direction of our endeavor in business development."

Besides, there was a Chinese cigarette packaging machinery manufacturer that made a big show at the Protobex Asia/Intertabac Asia 2013 tobacco expo – Haining Tengda Machinery Co., Ltd （Tengda）.

General Manager Yu Jiansheng of Tengda said that the company mainly produces machines for manufacturing tipping paper, aluminium-foil paper, tearing tape, soft packs and other products, which are well sold to more than 20 provincial-level regions across China, and which are exported to Hong Kong, Taiwan, the Middle East, Vietnam, Russia and other countries and regions. Presently, Tengda takes 80 percent of the shares of the domestic market.
The participation by Tengda in the Protobex Asia/Intertabac Asia 2013 tobacco expo was mainly intended to promote the sales of the SJT-600 model tricolor high-speed roll paper hot stamping machine developed by the company. "The main highlight and advantage of the SJT-600 are the high rate of utilization of electrochemical aluminum film, which can contribute to lowering the cost of the tobacco industry. We hope that application of the SJT-600 will be generalized both in China and abroad," Yu Jiansheng said.

Professionals with the tobacco industry believe that as far as the tobacco packaging enterprises participating in the Protobex Asia/Intertabac Asia 2013 tobacco expo were concerned, though Chinese enterprises made up a majority of the participating enterprises, and all showed their unique advantages and characteristics at the expo, they still need to further specify the demand of customers and further improve themselves in terms of differentiation of their products and services, if they wish to successfully go on international markets where competition is so intense. Enditem