Filtrona Filter Products has launched a mobile phone and tablet compatible version of its website to provide customers with easy, fast, on-the-move access to information on its latest filter innovations. The new site complements the existing Filtrona Filters website and has been designed specifically to work smoothly with the latest smartphone devices including iPhone, BlackBerry, Android-based and other internet-enabled phones. To access the site go to m.filtronafilters.com.
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Users who access the site through their smartphone are provided with concise information about a variety of innovative filter solutions from Filtrona Filters, including those contained within the company's Advantage, Sensory, Icon and RYO ranges. In addition, information on the latest filter products to be released, such as the recently launched Autograph™ filter, is available and updated on a regular basis. Users can also access company information under the 'About Us' section, or contact a sales representative through the 'Get in Touch' tab. In addition, the mobile-compatible site provides a link to the full desktop site for users who wish to read more when they return to the office.
Chris Franklin, Innovation and New Business Development Director, commented: "Over the last few years, business has become increasingly mobile and the needs of our customers have changed accordingly. These days, computer access is not always readily available, especially when travelling or attending meetings outside of the standard office environment. However, we want to ensure our customers have quick and simple access to the information they need, no matter where they are and that's why we have launched this new version of our website."
As well as the new mobile-enabled website, Filtrona Filters will now regularly be including Quick Response (QR) codes on its promotional materials. Users of the latest smartphone devices can scan QR codes with their handset and a webpage with the relevant information will open automatically offering quick and easy access to the latest news from Filtrona Filters.
[b]To access Filtrona Filters' new mobile website please scan:[/b]
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[b]Notes to Editors:[/b]
About Filtrona Filter Products
Filtrona Filter Products, a division of Filtrona plc, is the world's leading independent supplier of innovative special filters for the tobacco industry. Headquartered in Singapore, the company has been developing filters since filtered cigarettes first became popular in the 1950s and is highly focused on staying one step ahead of the market. As legislation becomes more stringent, and the industry demands filters that are able to ensure a precise level of tar and nicotine yield, so Filtrona is ideally placed to provide the optimum solution.
With 9 strategically-located manufacturing facilities around the globe, Filtrona's unparalleled expertise, resources and breadth of vision enables it to deliver high quality, cost effective filter solutions to any customer, anywhere in the world.
To find out more about Filtrona Filter Products, its services and its highly innovative product line-up, visit the company's website at www.filtronafilters.com
[b]All reader enquiries should be sent to:[/b]
Filtrona Filter Products (Singapore) Pte. Ltd.
238A Thomson Road
25-04/05 Novena Square
Singapore 307684
E-mail: filtersenquiries@filtrona.com
Telephone number for publication: +(65) 6258 0918
For further press information, please contact:
Melanie Hulbert, Senior Account Manager, Technical Publicity
E-mail: mhulbert@technical-group.com
Tel: +44 (0)1582 390985. Fax: +44 (0)1582 878855
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[b]About Filtrona plc[/b]
Filtrona plc (or "the Company") is a FTSE 250 company and a leading international supplier of specialty plastic, fibre and foam products with four operating division: Protection & Finishing Products, Porous Technologies, Coated & Security Products and Filter Products. The Company focuses on the light manufacture and distribution of high volume, essential components which serve customers in a wide variety of end-markets and geographies.
Headquartered in the United Kingdom, Filtrona plc's global network extends to 28 countries and includes c. 4,000 employees, 33 principal manufacturing facilities, 63 sales & distribution operations and 5 research & development centres.
For further information on Filtrona plc please visit www.filtrona.com, or contact:
Joanna Speed, Corporate Affairs Director
Tel: +44 (0)1908 359100Enditem
