Designers to Share Iggesund's Tree of Knowledge

Source from:  Tobacco Reporter 04/06/2012

Iggesund Paperboard is inviting designers from around the world to participate in a unique learning experience. From those who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in late August. Iggesund says that participants will visit Swedish forests to discover more about how they function and are managed. They will see how paperboard is made and come to understand why there is a difference between various paperboards. And they will find out how they can use the right paperboard to raise their creativity to new heights while also making the right choices from a sustainability standpoint. The Iggesund Design Experience is due to discuss sustainable design and material selection and will question experts in fields such as forest management, water pollution/purification, and food safety in packaging. Participants will return home with new insights into how to make their designs stand out from the crowd, not only graphically but also from a sustainability point of view. "We usually receive significantly more applications to our events than we can accommodate," said Staffan Sjöberg, who is in charge of public relations at Iggesund Paperboard. "In order to ensure a wide range of participants, we must therefore create a shortlist based on such factors as design speciality and geographic location." Iggesund Paperboard will be the host for four days filled with experiences of nature, insights into product knowledge and lively discussions about sustainability together with fellow designers from around the world. The summit itself will be free of charge but participants will need to pay their own travel expenses to and from Stockholm, Sweden. "The designers will invest their time - and in return we will give them some unforgettable days in the heart of Sweden," said Sjöberg. The Iggesund Design Experience is a new activity inspired by the huge response Iggesund received from the design world for its Black Box Project, which gave well-known designers free rein to create unique solutions using the company's Invercote board as a starting material. Enditem