Filtrona Says RYO, And Add Your Own Flavor

Filtrona Filter Products has launched a new flavored capsule filter tip for the growing roll your own (ryo) market. Consumers are able to squeeze and burst the capsule at any time while they are smoking, thus releasing the liquid menthol. The Sensation Tip is based on the Sensation filter from Filtrona's Sensory Range of cigarette filters. It is available in loose tip format and in a variety of sizes. Following the launch of Filtrona's new packaging service, Sensation Tip is available also packaged in high quality, retail-ready, customer-branded bags or boxes, in any conceivable shape or size, including unusual and novelty designs by Filtrona (see yesterday's story, Filtrona says ryo, but we'll do the packaging). Enditem