Filters Set The Environmental Tone

Source from:  Tobacco Reporter 05/19/2011

Filtrona has announced the launch of a new Earth Tones range of filters designed "with the needs of the environment in mind". "The Earth Tones range embodies Filtrona's commitment to developing increasingly sustainable and degradable products to meet the growing demand of cigarette manufacturers throughout the world," the company said in a launch press note. "At the heart of the Earth Tones range is the Ochre filter, which is scientifically proven to degrade three times faster than standard acetate filters*." "The enhanced degradability of the Ochre filter is a result of no chemical adhesives being used to bond the fibres of the filter together." Additionally, the Ochre filter is not bleach-treated, which gives the filter a unique, natural end appearance, and which offers cigarette manufacturers opportunities for brand differentiation. The Ochre filter is said, too, to have a higher tar retention rate than do standard cellulose acetate filters. Chris Franklin, innovation and new business development director, said the Earth Tones range of filters had been the result of intensive research and development. "This new offering demonstrates Filtrona's dedication to delivering increasingly degradable, sustainable and environmentally friendly products to the marketplace, and we will continue to work on more environmentally focused solutions to add to the new Earth Tones range," he added. (*Tests conducted in an external environment over a 12 month period demonstrated that the Ochre filter degrades three times faster than does a standard cellulose acetate filter.) Enditem