Iggesund Presents Latest Designer in Black Box Project

Source from:  Tobacco Reporter 05/18/2011

Iggesund introduced the fourth designer in its Black Box Project with an event at the Milk Gallery in New York City on Monday. Between 300 and 400 people showed up to see the first exhibition of New York designer Marc Benhamou. The three previous designers in the project-Landor of Paris, France; Van Heertum Design of Tilburg, Netherlands; and Brunazzi & Associati of Torino, Italy-were also represented. Attendees were treated to extraordinary culinary creations of Swedish chef Nils Norén. The Black Box Project is a challenge to designers to fill a black box with contents that are both relevant from a design viewpoint and also place tough demands on Iggesund's Invercote paperboard. Enditem