Paper Board as Seen Through the Filter of Creativity

Source from:  Tobacco Reporter 03/24/2011

Invercote board took the strain of creativity yesterday as Iggesund opened its third Black Box at the Stationers' Hall in London and discovered - a colander. This was no ordinary colander, of course. It had been created as part of Iggesund's Black Box project by the Italian designer, Ada Brunazzi, of Brunazzi&Associati, with Iggesund's Invercote Bio paper. The colander encapsulates the passion, fragrance and culinary delights of Italy. But, at the same time, it is something highly practical: a tool to take on a camping adventure for the exploration of new paperboard territories. By giving designers almost free rein in using its Invercote board in the Black Box Project, Iggesund has unleashed an investigation of creativity that is taking it to places, people and ideas way beyond what it might have originally envisaged. The first Black Box unveiled a stunning combination of creativity and printing technology, and the second challenged the observer to think about the connection between computer-generated design and the reality of what is created. Both of these designs are also on show at the London event, which carries on today. And there is more to come. The next event will see the unveiling of a design by Marc Benhamou in New York on May 16. Enditem