Lifting the Lid on Creative Board Design

Source from:  Tobacco Reporter 11/25/2010

Iggesund last night unveiled in Paris the first two designs to have emerged from its Black Box Project, an exercise in innovation involving its Invercote board. "Ideas come and go, but sometimes the magic happens, when inspiration and production meet and a figment of imagination is turned into something tangible, into something that touches our heart and soul, that brings joy into our minds or impresses us by the ingenuity that has brought the unimaginable into the real world," Iggesund said in a press note. "Creativity, the ability to generate innovative ideas and bring them from thought into reality, meets Invercote in the latest campaign from Swedish premium paperboard producer Iggesund." "The idea behind this campaign is actually quite simple: What will happen if you give a designer a tool with which he or she can do whatever they like? The only condition being that they make use of the unique properties of Invercote." Several designers or design teams with proven track records in developing and producing complex packaging and print projects were contacted and the first two of these design projects were presented to the public at an event at the Cercle Suedois (Swedish Club) in conjunction with Les Places d'Or design and luxury packaging exhibition in Paris. More information on the Black Box Project is available at www.iggesund.com. Enditem