New Branding to Unify Global Enterprise

Source from:  Tobacco Reporter 10/08/2010

Schweitzer-Mauduit International has launched its new global branding as the latest step in its transformation to a "unified global enterprise". In a statement released through PRNewswire, the company said that from now on Schweitzer-Mauduit would use the name SWM (pronounced as three letters: S - W - M) as the corporate moniker and brand, along with a new logo. SWM's new tagline is "engineered for tomorrow". On Monday, SWM relaunched its website, www.swmintl.com. Enditem