End Much in Sight for New Filter Range

Source from:  Tobacco Reporter 07/10/2009

Jul 9, 2009-Filtrona Filter Products is launching a new range of premium filters that combine high performance with high-impact end appearance. Sample making and production capacity for the Icon range is said to be in place already in key strategic locations. There are four 'Icon' filters, the Recess, Shaped Acetate, Tube Dual and Shaped Plastic, but these can be customized to deliver a further 12 variants, all of which will be made to customer specifications, so providing opportunities for brand differentiation. And Filtrona says it is working closely with its development partners to create more new Icon filters and filter variants. Filtrona is launching the Icon range after having identified a niche market segment for distinctive end-appearance products. According to Euromonitor International data, more than 80 billion cigarettes with Icon-style - distinctive end-appearance - filters are sold each year, and this segment is enjoying a year-on-year market growth rate of 5.6 per cent. Significant markets already using Icon-style filters include Russia, Ukraine, Bulgaria, Japan, South Korea, Turkey and the US. Enditem