Uganda: Batu Backs Tobacco Advertising Restrictions

Source from:  The Observer  04/28/2014

British American Tobacco Uganda (BATU) says it supports regulation of tobacco advertising in Uganda, but it is cagey about restricting passing on key information to its customers and shareholders.

The Tobacco Control Bill 2014, tabled in Parliament last month, seeks to prohibit advertising, promotion by tobacco companies, distributors, and retailers. It also restricts the players from conducting consumer and market research of any kind.

Speaking to members of Parliament recently, Jonathan D'Souza, the BATU managing director, said: "We support restrictions on advertising and promotion of tobacco products but we need to distinguish between tobacco and corporate communication and advertising... Corporate communication is necessary for any legal entity." The bill provides for a full ban on advertising, promotion and sponsorships by tobacco companies.

"We believe that infringes on corporate space. BATU is a listed company and is required to communicate to its shareholders by law," D'Souza said.

He said the tobacco industry was not opposed to the regulation of tobacco consumption, but wanted balanced and fair regulation.

"We agree that the manufacture, distribution and sale of tobacco products should be regulated," he said.

"To this end, we support effective, evidence-based regulation that measurably reduces the public health impact of tobacco products while respecting the informed choices and rights of adults who choose to smoke." Enditem