JT launches “Ploom TECH+ with”, a New Tobacco-Infused Vapor Device

Source from:  JT.com 10/14/2020

Japan Tobacco Inc. (JT) (TSE:2914) will launch “Ploom TECH+ with”, a new, more compact device from the tobacco-infused vapor series, Ploom TECH+. The new device will be available at the CLUB JT online shop, along with Ploom Shops and select tobacco retail stores located in Tokyo from November 2, 2020; and at convenience stores located in Tokyo from November 3, 2020.

The share for T-Vapor in the Japanese-domestic market represents approximately 25%(*1). JT launched Ploom TECH+ in January 2019. As consumers have been using the device at home and in other various scenarios, JT has been receiving encouraging consumer feedback, and that they appreciate the absence of tobacco smell and enjoy the authentic tobacco flavor. In response to further requests by consumers, JT is launching “Ploom TECH+ with”, evolved for better portability and increased convenience, while offering rich tobacco flavor – equivalent to that of Ploom TECH+.

“Ploom TECH+ with” is compact, measuring approximately H78mm x W40mm, making it possible for it to fit in bags or pockets with extra space to spare. In spite of its small size, “Ploom TECH+ with” upgraded features such as faster charging and a display to indicate the battery and capsule usage levels. Moreover, the instant activation feature means consumers can enjoy the device right away, enabling them to use the device whenever and however much they desire, all while simultaneously engaging in activities without the device being in the way.

“We are delighted to announce the launch of ‘Ploom TECH+ with’. The portable size enables the device to blend right in to each consumers’ lifestyle without stress, expanding the opportunities for consumers to explore and experience T-vapor,” says Toru Takahashi, Vice President of the Marketing Group Product & Brand Division for RRP(*2). “We hope that consumers will find various moments in their lives when they can spend time ‘with’ our new device in their own unique and fashionable way.”　　Enditem