JT launches two new tobacco stick products for Ploom S

Source from:  jt.com 12/04/2019

Nationwide launch from January 20, 2020

Japan Tobacco Inc.(JT) today announces that it will launch two new tobacco stick products for Ploom S, a Heated Tobacco product, "Camel Regular" and "Camel Menthol", from January 20, 2020. The new products will be gradually available nationwide at the affordable price of 460 Japanese yen, offering a total of six tobacco stick products for Ploom S.

"We are pleased to announce the launch of our first-ever Camel brand tobacco stick products. Since its first launch in the United States in 1913, Camel brand has been well received by consumers in over 100 markets all around the world, evolving over time but always preserving its high brand equity", said Toru Takahashi, Vice President of the Marketing Group Product & Brand Division. "‘Camel Regular’ provides a smooth taste of well-balanced, rich tobacco flavors while ‘Camel Menthol’ allows consumers to enjoy a strong menthol flavor with a refreshing coolness until the last puff."

About Ploom S
Ploom S, a Heated Tobacco product, enables consumers to enjoy a superior taste of tobacco leaves through JT’s unique "Authentic Tobacco Flavoring Method" and the most suitable heating temperature, while reducing the some smell. Compared to cigarettes, it produces less than 5% odor(*1) and achieves more than 90% reduction(*2) in the levels of measured potentially harmful constituents.