Juul CEO Emphasizes That Non-Smokers Should Not Take-Up Vaping

Source from:  VapingPost 09/24/2019

“Don’t vape. Don’t use Juul,” said Burns in an interview with Tony Dokoupil on CBS This Morning. “Don’t start using nicotine if you don’t have a preexisting relationship with nicotine. Don’t use the product. You’re not our target consumer.”

When asked by Dokoupil whether Juul is safer than cigarettes, for obvious reasons Burns refused to comment. “I’m not gonna comment about where I am in terms of that,” he said. In Fact besides the numerous lawsuits faced by Juul, Connecticut’s Attorney General William Tong has also recently announced that he is “investigating” JUUL Labs to determine whether the company has actually claimed that their device can be used for smoking cessation, saying that such a claim would be unlawful.

The interviewer kept pressing for the CEO’s stance on the matter. “Cigarettes are here. The patch is here. Juul is in the middle?” asked Dokoupil. “Let’s just say cigarettes are known to be the number-one source of preventable death in the world and are at the far end extreme of that– the continuum of risk,” responded Burns.

“We think we have a product that is legal today, is tested for toxicity, and does not present, you know, a risk based on the guidelines of the category today to the American public,” added Burns.

Dokoupil went on to ask whether Juul is toxic. “We toxicology test all of our products,” Burns said, adding that if their product was toxic they would not be selling it. “I can’t imagine we had the data to support that we’re selling a product that is damaging to the American public and we had that data that we’d continue to sell that product,” he said.  Enditem