JTI Expands Logic Distribution To Wholesale And Independent Channels

Source from:  Talking Retail 07/04/2019

Tobacco company JTI is launching its Logic Compact vaping range into the wholesale and independent channels today, following a “successful introduction” into the grocery channel last year.

The Compact range is a “premium” pod device which offers a “stylish, convenient and modern alternative to traditional vaping products”.

As well as the device, which retails at ￡17.99, the range also includes magnetic refill pods in five flavours – tobacco (18mg), menthol (18mg), berry mint (12mg), strawberry (12mg) or cherry (12mg) – each retailing at ￡5.99.

To celebrate the launch, the company is offering a promotion of ￡10 per device across all channels and a range of merchandising and POS options.

JTI said the Logic Compact allows retailers to capitalise on the popularity of Pod vaping devices, which is the fastest growing segment in the “reduced risk product” category.

Nick Geens, head of reduced risk products at JTI UK, said: “With the vaping category growing 8.4% in the last year, JTI is continuing to innovate to ensure we meet the needs of the ever-growing number of vaping consumers in the UK.

“We have a dedicated insights team that tracks market trends, so we can be sure to provide retailers with new Logic products that allow them to maximise the profit potential of the category.”  Enditem