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Philip Morris International Launches IQOS Radiant Red Exclusive Travellers Edition Source from: Moodie Davitt Report 07/03/2019 ![]() UAE. Philip Morris International (PMI) today (1 July) unveiled the launch of the IQOS 3 and IQOS 3 Multi in a new travel-exclusive ‘Radiant Red’ design with Dubai Duty Free. The line will be available through Dubai Duty Free at DXB (Dubai International) for a limited time only. As reported, the IQOS system heats the specially designed tobacco sticks (HEETS) to a temperature of up to 350 degrees, compared to over 600 degrees in combustible cigarettes, in the process generating a flavourful nicotine-containing vapour. This process significantly reduces the levels of harmful chemicals in the vapour as a result of heating the tobacco instead of burning it [burning is what generates the vast majority of toxicants found in smoke and associated with smoking related diseases]. According to PMI, approximately 7.3 million adult smokers worldwide have fully abandoned cigarettes and switched to IQOS. PMI commented, “The product is widely accepted by adult smokers who find it a satisfying alternative to continued smoking thanks to its taste, sensory experience, nicotine delivery and the use of real tobacco. IQOS heats tobacco instead of burning it, and therefore generates no fire, no ash, and no smoke, and leaves less smell on and around adults using it when compared to cigarettes.” The most advanced versions of this smoke-free product, the IQOS 3 and IQOS 3 Multi, were launched in Dubai Duty Free last year. “The latest additions have evolved in design and functionality and ultimately strengthened PMI’s position as a global leader in the smoke-free category,” said PMI. IQOS 3 offers a slicker design with a smaller holder and faster charging capabilities. IQOS 3 Multi gives adult users the chance to use the device ten consecutive times without the need to be recharged. In line with the company’s vision of a ‘smoke-free future’, PMI is continuing to invest heavily in better alternative products for adult smokers who would otherwise continue smoking, the company said. Over US$6 billion has been invested so far in “developing, assessing and commercialising innovative products to pioneer a smoke-free world”, the company said. Enditem |