JTI Announces Lower Recommended Prices For Rolling Tobacco

Source from:  Talking Retail 11/01/2018

JTI has supplied lower recommended retail prices (RRPs) for three of its value rolling tobacco brands – Sterling Rolling, Holborn Yellow, and Kensitas Club roll-your-own (RYO).

The new RRPs are as follows:

Sterling Rolling 30g – £10.50
Sterling Rolling 30g 3in1 – £10.60
Sterling Rolling 50g – £17.30
Holborn Yellow 30g – £10.50
Holborn Yellow 50g -£17.30
Kensitas Club RYO 30g – £10.50
Kensitas Club RYO 50g -£17.30

The lower prices are designed to help retailers to tap into the “increased consumer trend for value for money products”, which the company said has seen the rolling tobacco segment grow 8.2% year on year.

Retailers will be able to access the new price list via JTI’s updated price list, sent by direct post, as well as on the JTI Advance online platform and via the sales force team.

Wholesale promotions and in-depot activity will run throughout November.

Stephane Berset, head of marketing at JTI, said: “Price continues to be a key factor for existing adult smokers when choosing where to shop, in particular in light of increased government taxation on tobacco products.

“JTI is committed to responding to this consumer need and in turn supporting retailers with competitive RRPs. The trend is particularly evident in the growth of the value RYO segment and we are pleased to continue helping retailers maximise this sales opportunity.”  Enditem