Imperial Tobacco Unveils New Crushball Variants

Source from:  Talking Retail 06/28/2018

Imperial Tobacco is set to expand its crushball range with the addition of JPS Player’s Superkings Crushball and L&B Blue Ice Crushball Superkings.

The company said JPS Player’s Superkings Crushball “bolsters the portfolio of the UK’s best-selling fast moving consumer brand” and its L&B Blue Ice Crushball Superkings is the brand’s first menthol-lined cigarette to contain a crushball

Brand manager Madeleine Pearce said: “Crushball is an increasingly attractive choice to an ever growing proportion of adult smokers, and these two new launches consolidate our strong existing proposition in the sector.

“JPS Player’s Superkings Crushball and L&B Blue Superkings Ice Crushball are also both positioned in the popular sub-economy pricing segment, representing real value for money.

“Combined, JPS Players and L&B Blue account for almost one in five factory-made cigarette sales in the UK, and we are looking forward to seeing how our adult smoker customers react to these exciting new crushball offerings.”

JPS Player’s Superkings Crushball and L&B Blue Superkings Ice Crushball will be available from 1 August, retailing at £8.  Enditem