Imperial Tobacco Unveils Menthol Rolling Tobacco

Imperial Tobacco is set to add a Gold Leaf Ice Pack to its portfolio, available to independent convenience stores from 1 July.

The launch follows the “success” of the company’s Gold Leaf 30g Handy Pack and includes menthol tips.

The new packs will contain a 30g pouch of Gold Leaf rolling tobacco, 2 x 40 Rizla Regular Green cigarette papers and 72 Rizla ultra slim menthol filter tips.

Brand manager Jamie-Burns Smith said: “Since its launch in 2007, Gold Leaf has become Imperial’s largest roll-your-own brand and the UK’s bestselling economy roll-your-own, with a current overall sector share of 18%.

“The unique composition of Ice Pack – with its bundled menthol filter tips – demonstrates the brand’s continued commitment to innovation, ensuring we meet the needs of modern adult smokers.”
Gold Leaf Ice Pack will retail at £11.  Enditem