JT Launches Two New Products From The Camel Brand Nationwide In Early June 2018

Source from:  Japan Tobacco 04/25/2018

Japan Tobacco Inc. (JT)(TSE:2914), today announces that it will launch "Camel Lights Box" and "Camel Menthol Lights Box" nationwide in early June 2018 from the Camel Brand.

About Camel

The time-honored brand was created in 1913 in the United States, and continues to evolve with its high brand equity. Currently it is available in more than 100 markets worldwide and its global sales volume was ranked sixth(*1)in 2016. Moreover, Camel has had solid consumers patronage since its first launch in Japan in 1952. The new Camel products are priced at 380 yen per packet, offering good value to consumers.

New products feature

Camel Lights Box, the 6mg tar product, offers a balanced tobacco taste with a subtle nutty flavor, one of the original features of the Camel brand. The 5mg tar product, Camel Menthol Lights Box, has a strong and clear menthol taste. These two new products will offer a satisfying flavor, keeping to the brand’s traditional taste.

Packaging

A brand symbol, unifying the camel icon and brand logo, is positioned in the middle of the packaging. The blue and green colored image of each product reflects the new products feature, such as taste and aroma. The whole packaging is designed simply, with the hidden CAMEL logo printed in the background.  Enditem

myblu Vaping Product Launched In More Markets
Imperial Brands

Imperial Brands PLC, via subsidiary Fontem Ventures, has launched its new pod-based vaping device myblu in three further markets.

The device has been made available online to consumers in France, Germany and Russia, with a national retail rollout in all three markets also underway.

The launches will bring our pioneering e-vapour brand blu to consumers in Germany and Russia for the first time.

Across all three markets, myblu will be introduced to a potential new audience of around 60 million current smokers and vapers.

Pod-based devices are the fastest-growing segment in the vaping category. myblu is already available in both the USA and the UK and will be available in a total of ten markets by the end of our current financial year.  Enditem