The New "Mevius Premium Menthol Option Red" Line to be Launched Nationwide in Late August 2016

Source from:  JT Group 07/07/2016

Japan Tobacco Inc. (JT)  has announced the nationwide launch of three new products from Mevius in late August: "Mevius Premium Menthol Option Red 8", "Mevius Premium Menthol Option Red 5" and "Mevius Premium Menthol Option Red One 100's".
 
With the celebration of its third anniversary in 2016, JT is strengthening the Mevius products and services, and accelerating the brand evolution to deliver the feel of "Ever Evolving, Ever Surprising."to consumers. Following the upgrade of sixteen standard Mevius products and the launch of "Mevius Option Rich Plus" line, Mevius is releasing a completely new menthol line "Mevius Premium Menthol Option Red".
 
Since the name change from Mild Seven to Mevius, JT has been developing Mevius Premium Menthol products featuring its "100 percent Natural Menthol" proposition.

"Mevius Premium Menthol" line offers consumers pure refreshing sensation delivered by 100 percent Natural Menthol, while "Mevius Premium Menthol Option" and "Mevius Premium Menthol Option Yellow" lines allow consumers to enjoy flavoured menthol, by crushing the aroma-changing capsule. All of these products so far have been very well received by our consumers.

To meet diversified needs of adult smokers, JT is launching three new "Mevius Premium Menthol Option Red" products with a new aroma-changing capsule developed by JT. Before crushing the capsule consumers will enjoy pure refreshing coolness through 100 percent Natural Menthol, which is unique to all Mevius Premium Menthol lines. The capsule itself activates a new "Fresh" sensation which consumers have never experienced before.

The packaging features the streamline motif of Mevius with red light emitting from the capsule emblem, which represents the mix of pure natural menthol refreshment and new "Fresh" aroma sensation.

With the launch of new product line JT continues to provide high-quality products and services for Mevius that can satisfy consumers to an even greater extent. Enditem