Imperial Tobacco Launches Davidoff Magnum Elite Range

Source from:  Frontier Magazine 12/22/2015

Imperial Tobacco has announced the launch of its new line, Davidoff Magnum Elite. The launch is in line with the 'For The Hunters' campaign that launched earlier in the year. The new Magnum Elite is part of a repositioning of the Davidoff line within the premium duty free environment to fit in with the new Davidoff world.

The new launch aims to better the success of its predecessor, Davidoff Magnum Elite first edition, which was exclusively launched in limited quantities to GTR in key Chinese travelling destinations outside of China. Davidoff is confident that Magnum Elite still appeals to Chinese consumers, but wants to appeal to a broader focus group, which includes Saudi Arabia, Taiwan, Japan and Russia.

The duty free exclusive Magnum Elite is available in three variants, each with handcrafted outers with handwritten individual numbering:
 
Elite Black Edition: Limited to 9,000 pieces, this exclusive Premium Virginia blend has full flavour and is in line with Chinese consumer tastes.
 
Elite Gold 100: Aiming to take exclusivity to the next level, this limited full flavour blend has a wooden outer with real 23 carat gold on every pack and outer. The line gives travellers a broad choice with 10 different pack designs.
 
Elite White Edition: This exclusive American Blend Magnum is limited to 6,000 pieces and has a light flavour that appeals to the Saudi Arabian market.
 
The Davidoff Magnum Elite launch will be supported by eye-catching promotional material including wall units with red motion laser beams and rotating, colour changing gondolas featuring a state-of-the-art safe. The products will be displayed in special product display units comprising of a wall bay and a gondola with three layers of rotating rings, a clear glass cover and gold glossy spray finish.

Jennifer Cords, corporate affairs global duty free comments: "It gives me great pleasure to announce the launch of our new Davidoff Magnum Elite. After the huge success of the first edition we knew that a sequel was essential to ensure we continue to provide our customers with exclusive products.

"The Chinese market is one of our strongest and we love to bring out products that we know will fulfill the need and wants – not just of this exciting and dynamic region, but the wider Asia and Middle East areas as well." Enditem