British American Tobacco Reinforces Commitment to Next Generation Products with Two Announcements

Source from:  British American Tobacco 09/23/2015

British American Tobacco has signed a conditional agreement to acquire 100 percent of the CHIC Group. The CHIC Group has 800 points of sale in Poland, a dedicated e-liquids production facility, a modern research and development centre and leading Polish e-cigarette brands including VOLISH, P1, Provog, Cottien, LiQueen and Aromativ.

Commenting on the agreement, Managing Director of Next Generation Products (NGP) at British American Tobacco, Kingsley Wheaton said: "Acquiring the CHIC Group is strategically significant and makes commercial sense. It provides BAT with scale and market reach through Europe's largest eCigarette retailing network, as well as important manufacturing and R&D capabilities. It further demonstrates our commitment to the NGP category."

The proposed acquisition is subject to approval from the Polish anti-trust authority, the Office of Competition and Consumer Protection (OCCP). Enditem