Smart Corporate Signage - British American Tobacco Russia

Source from:  digitalsignagetoday.com 09/11/2015

British American Tobacco (BAT) is a major global manufacturer of tobacco products. The group operates in 200 countries around the world, occupies a leading position in the markets of 60 countries and produces over 200 brands of cigarettes.

British American Tobacco Russia wanted to turn the existing broadcasting system of the company into a modern Digital Signage solution for broadcasting actual content to increase awareness and involvement of its staff.

At BAT they were looking for a solution that could create a full-fledged corporate TV channel with the possibility to broadcast across multiple offices of the company. Enditem