JTI Launches Mayfair Limited Edition Packs

Source from:  Talking Retail 07/21/2015

JTI is launching new limited edition packs across the King Size and Sky Blue 19s variants of its Mayfair brand, available throughout August while stocks last (RRP £7.65).

Celebrating the modern style of the cigarette brand, the new limited edition designs deliver a contemporary look for existing adult smokers.

A must stock line for retailers, Mayfair holds a 9% volume share of the total ready-made cigarette market and accounts for over half (52.1%) of all mid-price cigarette sales.

Jeremy Blackburn, JTI head of communications, comments: "Mayfair is a big seller and an important brand for retailers. Since launching over 20 years ago, Mayfair has been synonymous with quality and innovation, evolving to become the truly recognisable brand it is today." Enditem