Imperial Tobacco Celebrates Rising L&B Blue Sales

Source from:  Talking Retail (uk) 03/06/2015

Imperial Tobacco is celebrating the successful first year of FMC brand L&B Blue this week.

Launched twelve months ago L&B Blue is designed to suit the preferences of adult smokers who require a lower priced cigarette offering with reassurance from a big brand. Since its launch the brand has gone from strength to strength and now boasts a market share of 3.06%.

L&B Blue has helped to strengthen the growing FMC economy price sector, which currently accounts for over 55% of the total FMC market.

Madeleine Pearce, Senior FMC brand manager said: "L&B Blue has seen its sales soar over the last twelve months as cost plays an increasingly important role for the many consumers who are seeking quality products from big brands with a lower out of pocket price."

"L&B Blue is an entirely different offering from the more premium Lambert & Butler silver range and continues to offer retailers strong margins of over 6% making it a must-stock product."

The range was extended last Autumn to reflect the growing popularity of adult smokers who are seeking a quality blend Superking Size cigarette at a great value price. The full L&B Blue range is available in King Size 19s, full flavour & smooth and Superking Size 19s, full flavour, smooth and menthol variants. Enditem