Big Director Buys At British American Tobacco Plc, Reckitt Benckiser Group Plc And Goals Soccer Centres plc

Directors at British American Tobacco (LSE: BATS) (NYSE: BTI.US), Reckitt Benckiser (LSE: RB) and Goals Soccer Centres (LSE: GOAL) splashed out this Christmas -- on buying shares in their own companies.

At what price were these directors happy to treat themselves, and how much did they invest?

British American Tobacco chairman Richard Burrows rounded off 2014 with a New Year's Eve purchase of 5,000 company shares at 3,520p a time. The £176,000 investment took his total holding to 15,000 shares.

Burrows, a former chief executive of Pernod Ricard, who joined British American Tobacco in 2009, was happy to pay 16 times BAT's 2015 forecast earnings and bag a dividend yield of 4.5%. You can pick the shares up slightly cheaper today at 3,460p. Enditem