China: Shanghai Tobacco Group Attended Cannes Expo

Source from:  TobaccoChina Online 12/25/2014

Shanghai Tobacco Group recently participated in the 30th world Duty Free Expo held in Cannes, France. The Group's key cigarette brands and Golden Deer brand showed on the expo.

France Cannes Expo is the world's largest duty-free goods expo, held once a year. The world's top duty-free brands showed on the expo, and several big tobacco companies were exhibitors. Shanghai Tobacco Group began to attend the expo each year since 2003.

At the expo, participants learned about sales situation of Shanghai tobacco brands in European markets, and collected first-hand information for further optimizing the market layout and promoting the development of brands. At the same time, Shanghai Tobacco Group took the opportunity to introduce some group's brand, to further expand the visibility and influence of the group and brands. Enditem