Sales Down, Share up at PM USA

Source from:  Tobacco Reporter  07/24/2014

Philip Morris USA's domestic cigarette shipment volume during the three months to the end of June, at 32,134 million, was down by 5.0 per cent on that of the three months to the end of June 2013, 33,819 million.

Marlboro shipments fell by 4.9 per cent to 27,679 million; shipments of other premium brands fell by 10.3 per cent to 1,829 million; while shipments of discount brands dropped by 1.3 per cent to 2,626 million.

PM USA's share of the domestic retail cigarette market during the three months to the end of June, at 51.0 per cent, was increased by 0.3 of a percentage point on that of the three months to the end of June 2013. Marlboro's share, at 44.0 per cent, was up by 0.3 of a percentage point, while the share of its other premium brands was down by 0.2 of a percentage point to 2.9 per cent and the share of the company's discount brands was increased by 0.2 of a percentage point to 4.1 per cent.

Meanwhile, PM USA's cigarette shipment volume during the six months to the end of June, at 60,883 million, was down by 3.8 per cent on that of the six months to the end of June 2013, 63,320 million. Marlboro shipments fell by 3.8 per cent to 52,495 million; shipments of other premium brands fell by 9.5 per cent to 3,458 million, while shipments of discount brands decreased by 0.3 per cent to 4,930 million. Enditem