UK: E-cigarette Firm Responds to Complaints with New TV Campaign

Source from:  Prolific North  05/05/2014

After receiving more than 1150 complaints for its debut television campaign, VIP Electronic Cigarettes has launched a follow-up.

Created once again by 438 Marketing in Cheshire, the new advert will feature the same female model talking directly to the camera, but the script has been toned down.

"While the first ad was successful in that it raised a huge amount of awareness for us, we are all about taste, so we recognised the need to respond to the complaints with our new creative output," explained Dave Levin, one of the co-founders of Manchester-based VIP.

"We've toned it down, as consumer opinion is very important to us, and also made the product more of the star, to show the range of accessories and flavours available." Enditem