Philip Morris International  Jordan, Gains Top Ranks for Quality According to the Cigarette Physical Quality Index CPQI

Source from:  zawya.com 03/17/2014

Following the launch of its operations in Jordan mid 2011, Philip Morris Jordan (PMJ) recently made a notable achievement within the local industrial sector last December 2013. Scoring 80 points on the Cigarette Physical Quality Index (CPQI) evaluation, the company had earned first rank amongst its peers across the Philip Morris International Network.

PMJ has received this recognition on account of its efforts to improve the physical, visual, and market quality of its products. The results were calculated following a comparative study including all Philip Morris operations around the world.

"We are very proud of this achievement, as it comes as a result of the high quality products we release into the Kingdom's tobacco market", said General Manager of Philip Morris International/ Jordan Mr. Ala' Radi" The results indicate that our products comply with the international standards of excellence set by Philip Morris International and its CPQI evaluation system. This outcome stems from our well-placed strategy geared towards sustainable development and quality assessment in all areas of our operations including the production standards, the technical advancement, and the skills of our human resources."

"We are committed to maintaining the high standards of quality we place in our products, confirming our competitive advantage in the market. We will strengthen our pioneering position in Jordan, while entering other neighboring markets, thus enhancing our role as a regional industrial hub for the manufacturing of Tobacco products," added Radi.

It is worth noting that Philip Morris International (PMI) is a pioneering international tobacco company, with products sold in approximately 180 countries, including Jordan. It maintains a strong and leading market position, where it is the number 1 company amongst 13 out of 30 markets it is present in and number 2 in 9 out of 30 markets it is present in, in terms of manufacturing. Furthermore, PMI had worked to develop its operations over the years through acquisitions, operational, and geographical expansions. Its long track record of expansions includes the acquisition of the International Tobacco Company (ITCC) in Jordan back in June 2011, which was a development made at an investment value of USD 42 million. Enditem