Imperial Tobacco Factory Tours for Tobacconists

More than 1,000 retailers have taken the opportunity to go behind the scenes at one of our factories in the last 18 months as part of a trade partner initiative in France.

The latest event took place at the cigarette factory near Nantes with local tobacconists given a guided tour of the Carquefou site.

The factory visit was part of an ongoing initiative by Seita that started in 2012 to help retailers learn more about our brands.

The tobacconists were shown every aspect of the manufacturing and supply chain process and they were also able to quiz the Factory Manager Sébastien Depierre.

Sébastien said: "Most had never been inside a tobacco factory and were naturally curious to know more about a product they sell every day.

"We're delighted to open our doors in this way and our guests had lots of questions which we were more than happy to answer for them." Enditem