Imperial Tobacco Morocco Innovate Cards Payment

Source from:  Imperial Tobacco Website  02/11/2014

A secure payment scheme for almost 19,000 retailers has been introduced by our Moroccan business to remove the need for cash payments.

Small shops selling tobacco whose owners do not have access to a bank account can now make use of the new Taâbia'ti card.

The Taâbia'ti card is the result of a partnership between our Moroccan business Société Marocaine des Tabacs, the country's largest bank the Attijariwafa Bank and e-commerce group CMI.

Retailers can go to their local bank and load money onto their card so it can be used to order products from our central distribution team.

Customers no longer have to travel to regional distribution centres carrying large amounts of cash.

Paul Leggat, General Manager Morocco, said: "The Taâbia'ti card is an important innovation that will help support small retail outlets.

"This development reflects our commitment to modernise the supply and distribution of our products throughout the market." Enditem