JT to Launch Ploom on Domestic Market

Source from:  Tobacco Reporter  11/29/2013

Japan Tobacco Inc. said today that it intended to launch the tobacco vaporizer, Ploom, on to its domestic market on December 12. It will be sold by JT Creative Service, a subsidiary of JT and made available at http://ploom.jp/.

The Ploom vaporizer is a pocket-sized smoking alternative device that heats tobacco contained in pods to a constant temperature, vaporizing nicotine and flavors without burning the materials or producing smoke. Each pod can be used for about 10 to 15 minutes.

In December 2011, Japan Tobacco International and the San Francisco-based Ploom announced that they had entered into an exclusive, long-term co-operation agreement under which JTI would commercialize Ploom's new generation of 'smoking alternative products' outside the US.

Ploom was launched – outside the US – in Austria in May, since when JT International has introduced it also in Korea and Italy.

The product will be available in Japan in two colors, slate (black) and pearl (white), while pods, which are categorized as pipe tobacco by Japan's Ministry of Finance, will be available in six blends: Gold, Orchard, Cooler, Lugano, Mevius and Pianissimo. Also available will be the Multipack with a 12-piece assortment of two pods of each blend. Enditem