British American Tobacco Aims to Create ''Vintage'' Cigarettes Market

Source from:  This is Money  11/25/2013

Britain's biggest tobacco firm has turned to the wine industry for ideas on how to give its cigarettes some cachet.

British American Tobacco is bringing out premium packets of one of its leading brands, containing details of the lineage of the leaf used, along with the year of harvest.

Its aim is to create a market in limited edition vintage cigarettes, similar to that found in fine wines.

The firm is trying to cash in on the move by consumers towards premium brands. Its packs of 20 will cost a hefty £18 – double the price of a standard pack. Enditem