JTI to Bring Bejewelled Sobranie Cases to Selected Airports in 2014  

Source from:  The Moodie Report (uk)  10/18/2013

Japan Tobacco International (JTI) will sell three exquisitely jewelled cigarette cases in travel retail in 2014, as part of the Beyond Compare campaign for its cigarette brand Sobranie.

The company has commissioned acclaimed jewellery designer Lara Bohinc to create the eight-carat gold, ruby-studded cases, which will be displayed and sold at three to-be-announced airport duty free shops.

The cases will be sold as part of a limited promotion aiming to reinforce Sobranie's heritage in art, culture and luxury.

JTI Worldwide Duty Free General Manager David Francis said: "Sobranie is still a relatively young brand within the JTI portfolio, but after just three years it has made significant strides towards achieving its objective of becoming JTI's leading international prestige brand in travel retail" Enditem