<strong>China: Yunyan, Honghe Rank among Top 500 Valuable Chinese Brands</strong>

Source from:  HongyungHonghe Group 07/09/2013

Yunyan and Honghe – two leading competitive cigarette brands of HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province – successfully ranked themselves among the Top 500 valuable Chinese brands for 2013 announced by the World Brand Laboratory recently.

At the 10th World Brand Summit held by the World Brand Laboratory in Beijing on June 26, Yunyan, with brand value of 56.286 billion yuan (9.07 billion U.S. dollars), and Honghe, with brand value of 23.325 billion yuan (3.76 billion U.S. dollars), respectively took the 33rd and 70th places on the list of "2013 China Top 500 Valuable Brands" issued by the World Brand Laboratory.

Both Yunyan and Honghe have been selected into the lists of China Top 500 Valuable Brands many times and have won high comments, which does not only mean affirmation by specialized agencies of the leading competitive brands of HongyunHonghe, but also, more significantly, demonstrates the great support and care by all walks of life in society and the broad masses of consumers of the brands of HongyunHonghe.

In accordance with the "532" and "461" brands development strategies of the State Tobacco Monopoly Administration (STMA), and the "5521" brands development target of China Tobacco Yunnan Industrial Co., Ltd., HongyunHonghe, in focusing its energy on future business development, has formulated its "3617 annual working target and the "5118" brands development target, which define Yunyan and Honghe as leading competitive cigarette brands of HongyunHonghe given priority in future development.

In future operations, HongyunHonghe will keep broadening its vision, top internal potential for development and dedicate itself to developing big competitive brands of China's tobacco industry, in efforts to make more and greater contribution to the development of the tobacco industry and local economic development.

To facilitate implementation of the strategic policy of "promoting cigarette production and marketing to a higher level", the STMA set out in 2010 the "532" and "461" strategies guiding the development of competitive cigarette brands by Chinese tobacco manufacturers in the 2011-2015 five-year period.

Specifically, the "532" brands development strategy provides that in the 2011-2015 five-year period, the tobacco industry will strive to develop two well-known cigarette brands each with an annual output of 5 million cases (250 billion cigarettes), three each with an annual output of 3 million cases (150 billion cigarettes) and five each with an annual output of 2 million cases (100 billion cigarettes).

And, the "461" brands development strategy provides that in the 2011-2015 five-year period, the tobacco industry will strive to develop 12 highly influential cigarette brands – five each capable of generating over 40 billion yuan (6.35 billion U.S. dollars) in annual sales income, six each capable of generating over 60 billion yuan (9.53 billion U.S. dollars) in annual sales income, and one capable of generating 100 billion yuan (15.9 billion U.S. dollars) in annual sales income. Enditem