Japan: ''Camel Black Box'' and ''Camel White Box'' to be Rolled out In All Sales Outlets in Tokyo and Kanagawa

Source from:  Tobacco Reporter  07/04/2013

Japan Tobacco Inc. (JT) (TSE: 2914) announced today the launch of "Camel Black Box" and "Camel White Box,"two stylish, curved-pack cigarettes with excellent flavor balance and smoothness, in all sales outlets in Tokyo and Kanagawa from early August 2013.

The historic Camel brand is one of the leading brands of the JT Group. It was introduced in the United States in 1913 and was the first in the world to adopt the American blend (The world's most common tobacco blend with a good balance of flavors.) that has since evolved to be the mainstream blend.

"Camel Black Box" and "Camel White Box" are currently on sale in more than 20 countries (Internal research), mainly in Europe, where a great many consumers enjoy the stylish Camel brand.

As a trial of Camel sales in the Japanese domestic market, the cigarettes were launched in mid-January 2013 in selected retail stores across Japan, excluding Okinawa. In response to positive feedback from consumers, the cigarettes will be launched in all outlets in Tokyo and Kanagawa, in addition to the selected retail stores where the products are already on sale.

The taste and flavor of the cigarette is distinctive of an American blend smoke, offering a satisfying smoking experience, while it features a well-balanced, smooth-tasting palate.

The tar values are 10 mg for the "Camel Black Box" and 6 mg for the "Camel White Box."

To create stylish and modern designs, a curved-pack, featuring edges that have been tapered off into smooth curves, and black and white, for the ultimate in simplicity, are used for the cigarette packaging.

The Company is committed to continually improving the quality of our products and services to better satisfy consumers, including the launch of the two Camel cigarettes in all sales outlets in Tokyo and Kanagawa. Enditem