<strong>China: HongyunHonghe Holds Symposium on Launching Cultural Products</strong>

Source from:  HongyunHonghe Group  06/03/2013

The Marketing Center and the Advertising Planning Department of HongyunHonghe Tobacco Group in southwest China’s tobacco-producing Yunnan Province, in cooperation with more than a dozen cigarette retailers based in the provincial capital city of Kunming, held on May 23 a symposium on the execution of a pilot project of starting the launch of cultural products of HongyunHonghe by retailers at the marketplace of Kunming City.

At the symposium, relevant leaders of the Marketing Center and the Advertising Planning Department talked about the working guidelines on and specific schemes for the launch of cultural products of HongyunHonghe by retailers at the marketplace of Kunming City, and put forward a package of working requirements for specific aspects of the launch of cultural products of HongyunHonghe.

In executing the pilot project, a first batch of more than a dozen staffers with the Advertising Planning Department and representatives of the participating retailers formed partners for launching cultural products of HongyunHonghe. The staffers heard opinions raised by the representatives of the retailers, and determined the “one-on-one” model for launching cultural products of HongyunHonghe. Enditem