UK: Imperial Tobacco Boosts Website with Engaging Content

Source from:  The Grocer (uk)  05/20/2013

Imperial Tobacco has revamped its trade website to give users more information about the tobacco category.

The site, www.imperial-trade.co.uk, now includes industry and brand news, regulatory updates, category information, a forum, planograms and links.

"Retailers have told us that they not only expect category information at their fingertips they also want to engage with that content," said a spokeswoman. Enditem