Latin America, Mexico, South Africa: JTI Celebrates Camel Centenary

Source from:  DFNI (uk)  04/11/2013

Celebratory events will take place this month at duty-free locations in Mexico City and Cancun International airports.

Japan Tobacco International (JTI) will begin celebrating Camel's the 100th anniversary in Latin America this month.

Events will take place at duty-free locations such as Mexico City International airport in Dufry outlets, Cancun airport in World Duty Free Group stores and Punta Cana airport with Duty Free Americas. Special limited-edition packs and standard Camel products featuring the 100-year anniversary design will be available across Latin America. JTI has commissioned 20 international artists, designers, painters, musicians and DJs to create images and soundtracks for over 100 original artworks for the "Remix" celebrations.

The supplier said: "Camel's centenary [100 years remixed] campaign, pays homage to some of the brand's most memorable past advertising campaigns by 'remixing' their imagery into entirely new and contemporary presentations. The new designs resonate and connect with the interests and lifestyles of adult Camel smokers around the world." Enditem