<strong>China: HongyunHonghe Holds Meeting on Promotion of Cigarette Marketing in 2013</strong>

Source from:  HongyunHonghe Group  03/10/2013

HongyunHonghe Tobacco Group in southwest China's tobacco-producing Yunnan Province – the largest Chinese tobacco manufacturer – held on March 1 a meeting on concentrated reporting of the adoption of "different tactics for different provinces" in the promotion of cigarette marketing in 2013.

HongyunHonghe Board of Directors Chairman Yao Qingyan, CEO Wu Yi, Communist Party Committee Secretary Xu Liwei and other leaders attended the meeting, where they heard reports on the adoption by the marketing center of HongyunHonghe of "different tactics for different provinces" in the promotion of cigarette marketing in 2013, and put forward requirements for the work hereof over a next period of time.

In an address delivered at the meeting, Xu Liwei analyzed and interpreted the macroeconomic situation and the situation of the tobacco industry, and proposed that HongyunHonghe exert all efforts to create an atmosphere of marketing promotion by the entire workforce, create favorable external conditions for the work of marketing, and extend more support to the development of new products and improvement of product quality in terms of funding and human resources.

Also speaking at the meeting, Wu Yi pointed out that the adoption of "different tactics for different provinces" in the promotion of cigarette marketing is one of the cores of the work of marketing by HongyunHonghe. In the work hereof over a next period of time, the marketing center shall, closely in keeping with the focal aspects of the work of new products promotion, brands maintenance, internal management, advertising, promotion, etc, continue promoting the work of marketing to higher levels, in order to realize a complete success in fulfilling various working targets and tasks.

At the meeting, Yao Qingyan gave a concluding speech, expressing the hope that all salespersons with HongyunHonghe shall manage to formulate and adopt practical and effective measures closely in keeping with the essential factors of sales channels, terminals and consumers.

He said that the sense of responsibility is sometimes more important that capability, and that whether target of increasing the annual sales volume of Yunyan to a high of 5 million cases (250 billion cigarettes) is dependent on whether all the salespersons will show and realize their sense of responsibility.  Enditem