BT to Provide Managed Services to British American Tobacco

Source from:  Tobacco World 10/08/2012

BT (NYSE: BT) on Monday won a $ 100 million global managed services deal with British American Tobacco, illustrating that it can effectively compete in the growing consumer goods (CPG) segment. This is a big deal like BT Global used to service through its extensive coverage in a wide variety of global regions. It also helps to increase the profile of CNG group, which now manages Kim McMann. While BT Global is the number of markets, including North America, she set a goal to increase the Group's presence and brand awareness in these regions. The service provider will be responsible for managing global Wide British American Tobacco in the network (WAN), including remote access, network security, and third-party vendor management services to 1000 sites in 119 countries. With the IP-network, BT said British American Tobacco will be able to prioritize different types of traffic according to its business needs while reducing total cost of ownership of their communications infrastructure. Phil Coleman, CIO of British American Tobacco, said one of the key factors that led to the British American Tobacco BT was its global reach "and the country's resources, particularly in the Asia-Pacific region and Latin America." Asia-Pacific and Latin America have become hotbeds of competition in the global IP and managed services market. BT expansion efforts, which include a combination of its own network and build partnerships with other carriers in each region in which it provides services, BT has also helped its presence as an international player Ethernet. The vertical system (VSG) of the global Ethernet leaders released in August, services rose from seventh place, where she sat in the rankings put out in March, № 4 place. Rosemary Cochran, director of VSG, said that the ability of service providers like BT, to serve multiple sites in different geographical locations will be a factor to be set apart from the pack and the other segment in the global services market. "The structure of Ethernet, with VPN capabilities on a global level and indeed globally with expansion definitely makes a difference," she said. However, Cochran was quick to add that any service provider that primarily serves Europe will face challenges. "With the financial problems in Europe, any of these carriers, which relied mainly on the trans-European markets were a little more challenged than if you had a global infrastructure, where multinational corporations looking to expand all over the world," she said. ?Obviously, Europe is still one of the main areas, but if you're in Asia, South America and the Middle East, and you're expanding in these areas, and that's what we see with BT". Enditem