China: Hongta Liaoning Wins Big Contracts for Famous Brand Cigarette Product

Source from:  Hongta Group 08/07/2012

Hongta Liaoning Tobacco Co., Ltd. in northeast China's Liaoning Province won big contracts for the supply of The Great Hall of the People brand cigarettes to the tune of 65,162 cases (3.2581 billion cigarettes) in 2012, signifying that it has become a reality for the annual sales of Grade One and Grade Two cigarettes of the Great Hall of the People to exceed the level of 60,000 cases (3 billion cigarettes) in 2012. The contracts were signed in an online trading fair between Hongta Liaoning and 54 commercial enterprises that successfully ended on June 28. As a famous cigarette brand, The Great Hall of the People entered the market in 1999. The annual sales of The Great Hall of the People grew from 2,000 cases (100 million cigarettes) in 1999 to around 50,000 cases (2.5 billion cigarettes) since 2003. Over the past few years, the marketing center of Hongta Liaoning has adopted different marketing tactics in the sales of The Great Hall of the People brand cigarettes of Grade Three and higher, contributing to promoting the work of marketing in a sustainable and steady way. In 2011, cigarette products of The Great Hall of the People brand underwent structural reform, which led to the removal of policy barriers in sales. Under tactics of accurate marketing with higher standards, the actual annual sales of The Great Hall of the People cigarettes of Grade One and Grade Two could eventually reach a record high of 65,000 cases (3.25 billion cigarettes) in 2012, which will be playing a crucial role in meeting the target of increasing both taxes and profits and in improving the structure of products in 2012, and which will very well alleviate the pressure on the sales of high-end cigarette products by Hongta Group as a whole. Enditem